BRAND IDENTITY
PACKAGING
PHOTOGRAPHY
Buffer is a home décor brand centered on the idea that the way you care for your home is an extension of caring for yourself, and directly translates to how you think, work, and live. The visual language “buffers” the tension between digital work and the physical world, using organic illustrations and expressive typography to soften the rigidity of online work.
Leaning into tactility and groundedness, the sense of a physical presence is a priority. Natural forms and imperfect shapes are prioritized over precision to reinforce a slower, intentional pace. The palette of muted greens, warm yellows, and earthy browns reference elements of nature to create a sense of warm and calm.
Through the balance of organic and digital influences, Buffer encourages users to reconnect with their space as an active facet of their daily life. Beyond making an aesthetically pleasing home, the goal is to support clarity, comfort, and sustainability in how you move through both your work and personal lives in your home.
Leaning into tactility and groundedness, the sense of a physical presence is a priority. Natural forms and imperfect shapes are prioritized over precision to reinforce a slower, intentional pace. The palette of muted greens, warm yellows, and earthy browns reference elements of nature to create a sense of warm and calm.
Through the balance of organic and digital influences, Buffer encourages users to reconnect with their space as an active facet of their daily life. Beyond making an aesthetically pleasing home, the goal is to support clarity, comfort, and sustainability in how you move through both your work and personal lives in your home.