ELEANOR KLEIN DESIGN
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Enzian

BRAND IDENTITY
Enzian is Central Florida’s only full-time independent cinema in Maitland, Florida. Founded in 1985, the theater features a single screen cinema café, primarily offering independent and foreign films with unique dining options.

Why a rebrand?
Enzian’s rebrand provides competitive differentiation. Creating a refined, cohesive, timeless feel to the brand displays confidence in the services they offer.

Target Audience
Young adults to adults who enjoy art house releases and new voices in film can enjoy programming and events Enzian offers for a casual afternoon getaway or an elegant night out. Even those with little interest in film will feel welcome in a relaxing environment with a strong community.



The old logo relied primarily on the “Z,” without a lot of flexibility in the mark.

After several iterations, the new mark I landed on is inspired by the German flower it refers to (gentian, in English).

The subtle floral mark adds elegance, creating a refined look viewers can associate the theater to.